So, a workaround in X-Code is:
Project > Build Settings > Build Options > Enable Bitcode = No
To first link noted seems to work on the FB side, but as you may too, I have Google Plus also doing it's thing.
And there are two tickets for Google incase you hit that too, but the workaround appears to solve both.
1. https://github.com/danwilson/google-analytics-plugin/issues/136
2. https://github.com/danwilson/google-analytics-plugin/issues/148